Every web site must have a domain name. It acts like the name of a store. It is easier to find the "Widget-for-less" store in your city than the address "234 store Street". In the same manner, websites are found, identified and refered to by a domain name rather than their IP address.

Choosing a domain name with your keywords in it used to be a key point in achieveing high rankings, but these days that is only a spam method which is useless. However, the correct domain is a far more valuable asset these days in that it can help you capture more clicks than sometimes even higher ranking competitors. In general domain names must be geared more towards being easy for people to tell others about than for search engines. However, since major engines such as Google show every occurance of a keyword in the SERP (SE Results Page) in bold text. Having a keyword in your domain can help attract the attention of the searcher.

However, choosing the right domain name goes much further than that. Some key points are.

• Be short and to the point.
• Avoid Superlatives such as best or others, since they make the visitor think you are rtying to lure them in falsely.
• Use one of the top words of your industry in the name if possible, since it builds instant credibility and helps you get more clicks.
• Avoid hyphenation if possible.
• Also avoid tricky methods such as "cheaper-than-my-competition.com" since it will not only make you lose out of potential clicks but coudl also bring up other complaints.
• People respond better to generic phrases relevant to the indsutry, but right out of the dictionary. Unless ofcourse you have a different marketing standpoint.

These rules do NOT apply to every situation. As part of our guaranteed SEO services, we offer free help in choosing the best domain name for your situation if you do not have one already.

Overall, choosing the correct domain name can help you get as many clicks as someone ranking above you for a keyphrase, if not more.

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