DMOZ is a very important, widely-used, and well-known Internet directory. Getting listed in DMOZ can mean
more traffic for your website. If you want to increase the impact of your
listing, read on.The Open Directory Project (ODP) http://www.dmoz.org, often referred to as DMOZ,
is probably the single most important directory on the Internet.
You want your website to be listed, and you are probably well versed in the basics
of submissions. You want to know how you can enhance your listing opportunities
in the DMOZ directory, and perhaps even multiply them.
There are some advanced techniques available, but as with anything involving
DMOZ, you have to be very careful to follow the published rules.
The DMOZ submission basics
Before you can go on to advanced DMOZ submission concepts, you need to be fully
conversant in the basic submission procedure. A trip to the Open Directory Project “Add
URL” page at http://www.dmoz.org/add.html provides
step by step instructions for you to follow.
Read them. Study them. Follow them.
The instructions are not simply a guideline. They are an absolute requirement
for getting your website listed in the Open Directory Project.
Start by finding the proper category. That sounds simple enough on the surface,
but you need to explore each category, and dig ever deeper within it. Find the
category or sub-category best suited to your website.
Submitting a site to the wrong category is one of the primary reasons for rejection.
Choose the correct category before you submit your site and your success rate
will be greatly increased. Select the wrong one, and your submission is likely
to be delayed.
Make certain you write an objective description of your website. The description
should be completely free of sales and marketing hype. If the description is
simply a keyword spamming device, the category editors will change it to
a more suitable one. You probably won’t like the description the volunteers
write for you. It’s better if you write a good one in the first place.
If you follow the instructions, and submit a quality, professional looking website,
you will likely be included in the DMOZ Directory.
Advanced DMOZ submission
techniques
After your site’s initial inclusion, you may have improved
your site. You have probably added additional content, or perhaps even changed
the focus of your website completely.
Your DMOZ listing information is not carved in stone. You can update your listing
title and description, change categories, and even add your website to additional
subject categories.
As with all submissions to DMOZ, care must be taken to follow all of the Directory
rules. With additional listings, and changes to titles, categories, and descriptions,
there are even more guidelines to follow.
Here is some help in that regard.
Seeking multiple Directory listings
A goal of many webmasters is to place their website into more than one DMOZ category.
Since there are many sites that have received two or more listings in the Directory,
it makes sense to try to achieve that goal.
The DMOZ Directory is designed to place sites with unique content into the
various suitable subject categories. How a website can find its way into a second,
or even a third category, is something to be examined. Be certain you are not
spamming the Directory by sending multiple submissions at once. Always submit
one site at a time, to one category at a time.
Always resist the urge to resubmit your site. It will only be moved to the back
of the line, because DMOZ operates on a first come, first served basis for maximum
fairness to all.
Your site should already have a listing in the DMOZ Directory before you attempt
any additional category submissions. If you submit a new and not yet listed site
to more than one category, it may be rejected for spamming the Directory.
Treat submissions to additional categories the same way. Avoid the mistake of
submitting them differently. Always follow the Directory submission rules, each
and every time you submit a website.
The DMOZ directory is user oriented. It is designed to help those searching for information.
That means a site must provide clearly unique content, to improve the Directory
user experience. If you are already listed in one category, your site is considered
to contain unique and important information on that topic.
The Directory does not need your site to achieve its goals, but always welcomes
sites that enhance the Directory content. Be sure to keep the Directory’s
goals in mind when you attempt to add additional links.
How to get a second category
listing
To gain a second listing, you must be able to clearly
demonstrate that your site offers additional unique information. By unique information,
I don’t mean one or two articles in the middle of your site, on another
topic. That is not enough. It will only be rejected.
For example, let us assume that you have a travel information site. Your site
was previously submitted and accepted under one of the travel categories. Over
time, you may have developed an entire technical section on your website, about
the aircraft used by the airlines. You may be able to get your site listed under
one of the Aerospace categories as well.
It’s very important to note that if you are seeking a second DMOZ listing
for your site, it must contain enough important and useful content to be included
in a second category. The information provided by your site must almost amount
to a second website. A few articles on the subject will not qualify. The content
must be substantial and unique, and in keeping with the policies of DMOZ.
The same principles of submission apply for a second DMOZ listing as for a first
Directory listing. Your site must contain useful and unique content to gain entry
into the second category. The information provided must be of real value to the
ODP user. Remember, submitting your site to a second category is considered the
same as gaining your site’s initial inclusion in the Directory. The same
rules apply.
Before you make a submission for an additional category listing, be absolutely
certain you have the quantity and quality of unique content to do so. Now is
certainly not the time for unrealistic thoughts about your site’s content.
Be objective. The secondary information provided by your website must be able
to stand as if it were a full website on its own.
Getting an added listing in the regional categories
Along with your main submission, you can also get your site listed in the Open
Directory Project’s Regional Directory.
If you have an offline bricks and mortar business that serves a mainly regional
market, you may be able to get DMOZ to add a locally oriented listing for your
site. Of course, there is no guarantee that it will happen, but it’s definitely
worth an attempt.
When you apply for a regional listing, be sure that your site has a clearly marked
physical address, displayed prominently on your site. It almost certainly has
to be easily seen on the home page of your site, and preferably on the inside
pages as well.
That doesn’t mean you can get away with your address written in tiny print
at the bottom of the page. Display it prominently. If your site does a lot of
locally based business, your site should qualify for a regional listing.
Be sure your site contains a large proportion of added local and regional content.
The information provided should reflect the local area, and be of interest to
the residents. In many cases, local and regional customers and clients will be
the main users of your website.
Don’t fall into the trap of thinking a regional is listing is less important.
The people living in the area think the region is important. You should consider
the area important as well, by providing a lot of content, specifically for local
visitor traffic.
With enough local and regional content on your site, you can be included in the
DMOZ Regional Listings. A second regional listing is certainly worth having for
your website.
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