Google PageRank is a software based system for ranking the relative "weight" of webpages. This concept is based on the huge number of links between websites. Google considers a link from a website to your own a "vote" in its index of sites, which adds value to your own PageRank. Thus, if your site is relevant, popular, and well constructed, Google believes a large number of sites should be linking to your own.
It is important to understand that PageRank is completely separate from your rankings within different search terms. It is measured on a scale of one to ten, with PageRank ten websites holding the most value. However, high PageRank is not a valid substitute for traditional on-site optimization. Just because you have a high PageRank does not mean your site can rank for your intended search terms. Instead, PageRank must be coupled with hard work on your site to achieve premier Google rankings.
Although your own site's PageRank no longer plays a direct role in determining your ranking, it is still a good general indicator of the quality of inbound links. However, the PageRank of sites linking to you is a major factor in getting your site ranked. By acquiring a high number of high PageRank links, you can drive up your rankings for a multitude of search terms. It is important to note that links from sites with PageRank zero have no weight at all in Google. So, instead of securing a hundred links from free Geocities sites, focus your energy on acquiring a smaller number of links from high PageRank websites.
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